February, 2018

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Lawn Care Marketing Ideas For The Entrepreneur


Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

Identify your customers

Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

Get your services across

How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

Maximize your marketing strategies

When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

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Are Online Quick Money Makers Possible


With such an ever-growing number of people who decide to chance their arm at an online business, it is becoming increasingly difficult to think of something new. However, there are also more and more potential customers in a world-wide market that is expanding even into places like Africa. Moreover, there are needs that people have nowadays that they didn’t have a few decades ago. Back in the time when the man of the house went to work and his wife, cooked, cleaned and took care of the kids, there wasn’t much of a market for things like, car modifying, multi-level marketing of correctable marker pens, children’s hair washing chairs and other such products and services that people are now convinced they couldn’t live without. Therefore, new ideas of what may appear crazy and unmarketable products or services might just make a millionaire out of someone. And, who wants to wait for years to become rich?

Quick money makers are possible in an infinite number of ways, so long as the person or people keep an open mind and are prepared to work hard on promoting and continually searching for customers for what they want to sell. It probably goes without saying that the most popular way nowadays and the most successful is to get the product or service online, in order to have maybe more than one billion prospective customers. However, it is also worth bearing in mind that what is good can also be bad. Consider this; once your new and great idea is out there, it is available not only for customers to see, but also others, who may want to steal it. So, if you have a new idea to earn money quickly, and not on a huge scale, there is a certain amount of sense in keeping it as far away from the good-old World Wide Web as possible. But limiting your chances of becoming a victim of your own success is definitely going to reduce the potential money earned.

The decision needs to be made right at the beginning of a new business venture on whether or not to ‘go online.’ It goes without saying that deciding afterwards that one should not have marketed your quick money maker on the web is a mistake. However, changing one’s mind in the other direction is far less damaging. The moral of the story is, ‘think big and you may win or lose big, but thinking small may be safe but hardly very profitable.’ There are people out there who, in a year or less from now, could be depending on your creation, invention or new product or service.

How To Become A Certified Financial Divorce Specialist


If you often work with individuals who are going through divorce proceedings, then you may want to consider becoming a Certified Financial Divorce Specialist (CFDS). Having this credential shows that you have comprehensive information that will help clients explore their financial options related to a divorce agreement. Training for the CFDS will make you better at helping your clients find a better position of financial stability.

Topics Covered in the CFDS Certification
The CFDS training is designed to improve and increase your knowledge of the complexities of the financial problems that are related to divorce agreements. The more you know about the tax, financial, and legal complexities of divorces cases, the better you can provide support for your clients. Furthermore, the course contains guidance on your role as a professional CFDS.

Here is a brief summary of the topics covered by this training program:
Assessing and identifying assets including family home, property, and pensions to career assets and benefit plans.
Overview of the various legal proceedings, the role of a professional CFDS, and the different methods of settling a divorce case.
Identifying the tax problems from the impact of child support and alimony. Identifying the reporting requirements when selling and dividing the house.
Information about malpractice, ethics, and working with other professionals on the case.
How to present and prepare financial affidavits and other reports.

Training Format of CFDS
The CFDS training program is available online. When you order the certification training course, you can expect to receive everything you will need to complete the entire course from the comforts of your office or home. In addition, the package includes a blinder with around 500 pages of content covering the topics mentioned before and more. This foundational case material also combines questions and case studies to make the learning more realistic.

The Family Law Software program is also included in the package. This program helps calculate the financial impact of various options that are under consideration. For instance, you can use this software to determine what will happen to your client if she assumes credit card debt to keep the house. Part of the initial training package allows you five months of access to this program. After the initial five months are over, there will be a monthly fee that includes ongoing access to technical assistance and software updates.

It usually takes around three months to prepare properly for the online examination. After you have successfully completed the examination, you are required to finish a case study while using the Family Law Software. If you successfully complete this, then you will receive your certification.

Starting Your Certified Financial Divorce Specialist Career
A marketing package will come with your certification. This package will provide guidance on how to promote your skills and knowledge. There is a listing of networking opportunities, template for a press release, and other advice that can help you establish yourself in this market as a CFDS.

Kfc Franchise – What You Need To Know


A KFC franchise is just part of the umbrella of the Yum Brands empire. Yum Brands is the largest restaurant franchise system in the world. KFC franchises are located in over 80 countries worldwide and have sister franchises like Pizza Hut, Taco Bell, Long John Silvers and A&W.

There are quite a few advantages of being part of the Yum Brands family however, owning a KFC franchise may not be right for you.

First and foremost, any potential franchisee must be prepared to own more than one franchise. Therefore, if you want to open a KFC, you’re also most likely going to need to open another franchise in the same location. That’s why you see so many groups of fast food stores in the same location. A good idea would be to consider owning multiple franchises on multiple sites.

Yum Brands has quite a reputation for having ambitious business owners as their franchise owners. To be considered on their “good list”, you’re going to have to own at least three KFC franchises. In fact, ambitious franchise owners will get help from Yum Brands on building up their franchises.

The upfront cost to get into a KFC franchise is why so many people do not qualify for this particular franchise. Go ahead and plan on spending 1,000,000 to 2,000,000 to start up your KFC franchise and partner brand franchise. Furthermore, your net worth has to be above 1 million and you have to have liquid assets of at least $360,000. On top of that, you must have experience in the food service industry or least your partner must have that experience.

Plan on spending at least a year going through the whole process from start to finish. If you qualify based on their requirements, you will meet with the Yum Brands leadership to see if the relationship would be a good one for both parties involved. Then there would be the work finding a site and all that other fun stuff.

Bottom line is owning a KFC franchise can be very profitable and a very solid investment even if you can qualify for the high demands of buying a KFC franchise.

Cashing In With A Holiday Franchise


If you’re interested in investing in holiday franchises, then you will want to read this article. In this article we will discuss what makes holiday franchises successful, and what to look for before investing in a holiday franchise opportunity. After reading this article you should be able to assess whether or not a holiday franchise is right for you, and if so which one would be a good investment.

Every business has a time of year where it is more profitable than any other time. Most good holiday franchises peak out during a specific holiday like Halloween, Valentine’s Day or Christmas. However, most successful holiday franchises are able to sustain business throughout the rest of the year or Elise break even with costs, or can operate profitably only a few times a year, and then close down for the rest of the season.

Secondly, they can work in reverse. Some businesses that are very successful overall, are even more successful during the holidays. Look at UPS — it’s not specific to holidays, but during holidays when everybody’s buying gifts for loved ones across the country, they will need a way to deliver those packages. This is what makes the UPS franchise such a great holiday business. Things to consider when looking for holiday franchises is to think outside of the box.

If you’re stuck for ideas on different holiday franchises to look at, think about what businesses complement different holidays. For example, Ms. Fields cookies are perfect for Christmas, because Santa Claus is known to eat cookies. Not only that, people like to buy cookies for gifts for Christmas. If there’s a certain holiday you’d love to have a business franchise revolve around, think of all the complementary goods that are related to the holiday. Make a list, and then analyze different franchise opportunities which coincides with that list.

I recommend looking at Holiday Franchises as a way to add to your franchising portfolio, not for someone that is just getting started. While these franchises can give you so much success in the holiday months that is makes up for the lack of profit during the off-season, it can very risk to put all your faith in just a couple of months. For example, what if one Christmas season there was a shipping scare due to terrorism? You as the franchisor could of just lost tens, possible hundreds of thousands of dollars due to the lack of faith in the shipping industry.

Finally, a holiday franchises is just like any other franchise. It needs to have a proven track record, a profitable business model, and the demographics in your area you to coincide with the demand for the franchise. Do your homework, and make sure you get a franchise lawyer to analyze the franchise agreement.

In conclusion, follow the advice given in this article and you should be well on your way to finding the right holiday franchise that fits your needs perfectly.

What is USDA Organic and Trade Certified Coffee New York


What is USDA Organic and Trade Certified Coffee

USDA Organic coffee does not include chemical materials that are artificial. This is because a few of those materials that reveal up in non-organic coffee include specific kinds of herbicides and chemicals.

USDA Organic Coffee

Approving coffee as natural needs the ranch the coffee was fed at is a completely natural ranch. Long before coffee can officially be identified natural, a USDA broker need to assess the site where the coffee was generated. There are nationwide specifications that the coffee has to satisfy prior to being taken into consideration natural. The nationwide specifications explain that the coffee ought to be expanded on a ranch that asks planters not to make use of chemicals on their plants within the last 3 years. Exemptions are frequently made to this criterion and there is no assurance that any type of coffee identified USDA Organic is entirely devoid of deposit from chemicals.

Kinds of natural fertilizer that are frequently used to increase coffee grains include general compost, chick manure, bocachi, and coffee pulps. If it is determined coffee grains were expanded utilizing phosphate or man-made nitrogen the USDA will rule out them to be natural.

After coffee grains have actually been selected, the Organic Meals Manufacturing Act oversees the production of the coffee and moderates the chemicals that can be used to create it. These policies are not always followed. The Organic Specification Board of the Usa has actually stated that identifying coffee as natural does not make it any type of healthier than coffee that is not taken into consideration natural. Trade Certified Coffee

Trade Certified Coffee is coffee that supports the suggestion of family members who run farms having much better lives. This is completed by charging customers fair prices for coffee. It likewise involves the advancement of farming communities and sustaining stewardships of an environmental nature. A balance of trade planter is one who functions directly with the companies that supply items to supermarket, restaurants and coffeehouse around the nation. These are frequently international customers that can aid planters obtain their coffee into shops all around the globe.

Because of the reality that planters increase grains to create trade certified coffee, they can better assist their family members and spend for the college education and learnings of their youngsters. They likewise aid to make international trades more popular and more successful for planters far and wide as well as protect the atmosphere by maintaining the globe’s resources and dramatically lowering ecological contamination.

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Serious Entrepreneurs Use Social Media Without Being Annoying


Every serious entrepreneur is aware of the power of Internet marketing. However, a majority of them still consider online marketing to be related to the company website, email and online ads. While these online mediums make a significant part of the internet market, there has been a revolution in the last five years in the online world that has given birth to another powerful medium social media or social networking.

Social media or social networking can be defined as group of activities that combine technology with social interaction. Some of the common tools that are being used for social networking are LinkedIn, Facebook, Twitter, Orkut, MySpace, YouTube, and Digg. However, not many entrepreneurs have been able to use social media effectively and a large number of them have been successful in annoying their potential customers. They fail to realize that social networking sites are a place for social interaction and not a place to peddle your products by spamming the entire community.

Serious entrepreneurs take time to learn the etiquettes and rules of each social media and focus on building lasting relationships. They make sure that they do not end up making any wrong move that may get them blacklisted or ejected from the community. They establish relationships that may become their loyal customer base but their main motive is to not only make money but also make great friends.

Serious entrepreneurs understand the significance of social media thoroughly and understand how it can help them grow. Lets see how:

Social media creates a level playing field between an entrepreneur and a Fortune 500 company.
Social networking sites provide access to professionals and potential partners who you cannot reach out to in the real life.
Social media sites give every serious entrepreneur an opportunity to show that he or she cares about the community.
It broadens your target market by breaking geographical barriers and enables you to have customers, partners, and suppliers all over the world.
Social networking can be a great marketing tool for entrepreneurs who are not good at communicating in real life.
Social media is one of the most effective as well as economical tool for conducting marketing research on your target customers.

So, if you are a serious entrepreneur who has been waiting on the side-lines watching other businesses grow with the help of social media, it is time that you, too, join these communities and test the waters. However, it is advisable that you do your research and take time to learn each of the social networking tools to minimize any error that may annoy others.

For more information or to learn how to work with Maryjean, go to

Great Small Business Event Marketing


For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to:

get prospects to visit your store for the first time

build upon existing relationships with customers and vendors

grow existing lines of revenue

rally and motivate workforce and volunteers

expand branding

grow online presence and position

have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Ways to Become A Successful Entrepreneur


Managing once business is not easy, you have to be creative and flexible to become success. Its about create ones life as it is about making a living. It takes time, courage and determination to become a successful entrepreneur. There are a lot of ways to become one of the successful entrepreneur, these ways are proven to some people who achieve their goal. Check if you possess one of them:

Discipline yourself. Adam smith once said, Do what you should do, when you should do it, whether you like it or not. Self discipline is the most important traits to success. You have to be strong in every step that you and this will lead you into some kind of satisfaction.

Have Faith. If you do it very easy, then youre not doing it right. If you do it hard, then you are doing right. Some entrepreneurs suffered failure and defeats, even bankruptcy, yet eagerly stand up to make it big in their fields. If you have faith, nothing can stop you. You must learn to pick yourself up to start all over again. You have to learn some experience that can teach you a lesson which wakes you up from a suffering.

Work Hard. As many success people do, they actually work harder and harder. No one achieves goal just by simply waiting for a chance and sitting in the chair thinking every single day. Working hard will be easy if you have a mission and vision in your life. Erase all temptations that could distract you determination to become success.

Focus on your strength. Each of us has strengths and weaknesses. To be more effective, you have to know your strength and concentrate on it. You will become more successful if you are able to connect your efforts to areas that you do best.

Eagerness to learn. You dont have to be a degree holder or a PhD graduate to succeed in your own business. In fact, there are a lot of entrepreneurs are degree holders. Some didnt finish college. These people reached their full potential achieved their financial and personal goals in business because they are willing to learn. To be successful, you must be willing to ask questions, this will help you to gain more knowledge to some experts. You must be interested to every detail, because that would serve as the new knowledge to reach and fulfill your goal. Willingness to learn is one of the most important in doing business.

Four Tricks to Make Sure People Remember Your Trade Show Display


Trade shows may inspire yawns and sighs of boredom. But, for many, it is something to look forward to. For those putting up a booth, it is a chance to show their wares to the world- or those visiting, and to perhaps connect with others in the industry. For visitors and spectators, it is a chance to learn something new about a certain industry. But, the one thing that everybody agrees on is the appearance of the trade show displays.

When you have trade booth, you need to able to stand out from among the crowd. You need to be the one drawing in the crowd and keeping them there. Some trade show displays clearly spell out the creativity of those putting it up. But, there are some that leave absolutely no impression on people. People’s eyes skip right over these booths. That’s why, trade show displays need you to bring it and be creative.

Here are a few tips to make sure that people enter your booth and actually pay attention to what you have:

I.Open Booths: Many believe that people are more receptive to open booths. Open booths basically have just one wall or perhaps no wall at all. If you have enough space, go for it. It’ll let people see your exhibits and your sign clearly. Speaking of-

II.Great Signage: You’d think this might be a little obvious- after all, its purpose is to tell people what you’re exhibiting plus what the name of your company is. But, there are so many trade show displays with tiny signs placed where people can practically not sight it all. Make sure your signage is poppin,’ and that it has all the necessary details you want to convey- like the contact details.

III.Promo Items and Raffles: This is one way to make an impression. Having raffles and giving away promo items. Try to get creative with this. Serve a cup of coffee, invite people in and then hit them with the raffle thing. Make sure that you announce the winners as soon as possible. This way, your visitors will remember you.

IV.Business Cards: Have you seen Lego’s business cards? They’re pretty awesome. You can try having something that connects your business/products to your business cards. This way, people are likely to save your card, even if it is just because they like looking at them.

So that’s it, folks! Just follow these four tips, bend them to suit you and your business and you have a great trade show display.

Looking for great trade show displays? Visit IndyDisplays and check out our varied collection. To read more about trade show displays, visit Wikipedia.