Grabbing Attention For Your Trade Show Area
You go to the trouble of doing a trade show to get business exposure. You want more business, and more revenue coming in. To get the most benefit out of the trade show you want to attract a large amount of people to your table. If you don’t manage to have a constant and steady flow of people to talk to then you are missing out on some of the possible connections.
If you are new to doing a tradeshow then there are three keys to having the best tradeshow booth and these things will ensure that you have the best possible turn out at your booth.
STAFF – Your staff must look professional and should be wearing your logo. This can be accomplished by the use of promotional pins, if promotional attire is not an option. They must be well trained in speaking to people with a full knowledge of your business and its purpose. The overall appearance of your booth has everything to do with your business presence at a tradeshow.
Promotional merchandise is extremely important here. The things that you give to attendees will be what also attracts many of them to your table. You need these items so that people have a way of remembering your company information. If you do use items that people find useful in their daily life they will be very likely to keep them.
Your area or booth needs to look uncluttered and tidy. It should have drapery and table covers that have your logo and are matching with company colors. You want to have a few of your fine promotional items showing so that people can see the good stuff that you are giving out. But keeping it simple looks good and will draw people.
You need piles of decent promotional merchandise to use as giveaways for your trade show. Large reusable promotional bags are a great way to get attention throughout the event.